Logo, Brand style guide and website development for this Edinburgh based property photography business.
Homelii came to us looking to bring their brand vision to life. They provide sleek and stylish home staging services, so the design and feel of their brand and website had to reflect the high-end quality they infuse into their customer’s homes.
The logo wordmark was kept stripped back and simple, with the icon version adding a sense of space and inclusion with the home symbology. Simple and clean, this allowed for consistent and coherent application across brand assets, including the shiny new custom WordPress website we built for them.
A website should serve your customers – it should get your message across, give a professional and brand-consistent first impression and convey the information your potential customers are looking for clearly and concisely.
Plenty of white space allows the individual elements to breathe and give it a spacious and luxurious feel. Image layout across the site mimics that of an interior design mood board, and all copy and imagery are tailored to be sleek and inspirational. Clear iconography, navigation and signposting across the site guides the user to vital brand points and information.
The branding and website design, as always, tie into a larger brand strategy that we researched and explored closely with the client. This will translate into campaign and social strategies going forward and, ultimately, aligns to the company’s long-term business goals.
Check out their full site here: https://homelii.co.uk/