Customer discovery, brand positioning, campaign delivery, social media management.
90-Days, £2,000 Ad spend, £150,000 revenue generated. We initially worked with the management team at Rollo Developments, to conceptualise their new brand. We delivered a customer discovery and brand positioning workshop so that we could fully understand the ideal customer avatar.
The results of this exercise were astonishing, and allowed us to very quickly deploy highly targeted, organic & paid marketing campaigns, which led to a significant return on investment and a period of growth in the business.
“Once we fully understood our customer demographic, it became clear that our customers valued us for quality, luxury, trust & project management. They wanted complete peace of mind, and this knowledge allowed us to create a brand that spoke directly to our customers on a much deeper level than ever before”.
Copywriting and visual assets were the key that unlocked success for Rollo. We know that their customers choose to work with them because of the beautiful spaces that they create, and also the exceptionally high quality that runs through the whole business, and it was important that all the content we created, reflected this high standard, both in written word and visually.
By creating a large amount of long and short form content, that was both aspirational and educational, we were able to take the reader on a journey of what is was like to work with Rollo, before they had even enquired. We used this content both on social media, and in our targeted ad campaigns, providing a return of £150,000 from a very small ad spend of £2,000.
A 75x return on ad spend!
Key deliverables included:
- 75x return on ad spend
- £150,000 revenue generated from £2,000 ad spend
- Single post reach of 75,000, 10,000 engagements, and 1,000 shares
- Brand and customer persona development