Brand strategy and redesign, video production, content marketing, Google Ads, Facebook Ads, copywriting, Influencer campaigns and social media management resulting in an increase in page reach of 11,000%, growth of 57% and 140% improvement in organic search ranking.
After an initial in depth piece of market, competitor and brand research, we have developed a growth strategy for Roseisle’s social media channels.
We ran multiple partner competitions on Facebook & Instagram which saw an organic reach of 500,000 and 100,000 engagements. Combined with influencer partnerships and seasonal promotions we were able to increase their page likes on Facebook alone from 3000 to 4300.
Key Campaign deliverables:
- Marketing strategy
- Content marketing
- Website development
- Facebook Ads and Google AdWords management
- Search engine optimisation and link building strategy with an 140% improvement in ranking over a 3-month period
- Video production and photography
- Brand development
- Email marketing campaign management
- Influencer campaign management
Roseisle had a logo that functioned, a website that functioned, but they needed something that truly worked, reflecting their heritage and also connecting to their various customer segments.
As a company renting out luxury, stylish campervans, their brand had to reflect this. Most importantly, their brand had to reflect the possibilities that renting from them opens up to their customers. After all, you’re not just renting a caravan, you’re getting your hands on the chance to explore bonnie Scotland in all its stunning glory.
Their original logo featured a compass motif, but we tightened this up and brought it into the letterform of the brand name itself. This created a far sleeker jumping off point from which we produced a whole suite of logos, including some snazzy badges for uniform application.
Not only that, but it led onto the production of these glossy, digital brochures. Ever heard of a lead magnet? For Roseisle, we built a slick customer journey process, the lead magnets being a series of brochure downloads. By giving the customer something valuable and useful in exchange for their contact details, we created an engaging and relevant lead acquisition tool that not only means more enquiries, but a guaranteed engaged audience.
Scotland is known for its stunning, naturally rugged landscapes and there’s no better way to explore everything that our bonnie land has to offer than with ease and comfort with a Roseisle Luxury Campervans.
Filming is often a big part of our campaigns – being able to capture an experience on film helps potential customers visualise themselves there. It’s an absolute blessing when working with clients whose company’s offering is so rich in stunning visuals and Roseisle definitely have so much to offer. It was an absolute pleasure working with them in the breath-taking settings of Glencoe, Pitlochry, Blair Atholl and Kenmore.
On the Outlaw production team, we had 2 cinematographers and a production manager and we captured some incredible drone shots as well as on-the-ground footage over the 5 days as we presented Scotland through the eyes of a selection of Roseisle’s key customer personas.
We have to admit this was one of our favourite projects of 2019, getting out of the office and being surrounded by nature – we even made pals with a friendly deer.
The output was 10 high quality videos ready for application in social campaigns, Ads and web. See a few examples below: