Paid Media

Being a results driven and data centric agency, paid media is at the heart of what we do at Outlaw.

Google and social Ads are a powerful way of driving more visibility, sales and leads to your business. We can help you master these platforms by creating new campaigns or optimising existing accounts. We’ll make sure you are using up-to-date features and best-practices in order to beat your competitors.

Facebook, LinkedIn, Instagram, and Twitter Ads are also great tools to build trust and awareness for your brand, target specific audiences, generate leads, and accelerate your sales cycle.

It’s all about driving sustainable growth and value, so no budgets are wasted on sales you would have captured anyway. Instead, a focus on A/B split testing, data analysis and daily optimisation. Multi-channel discipline and cross channel tracking means we can hone in on the platforms to target your individual customer segments and build campaigns that work!

The Audit

We carry out a full Google AdWords or Social media Ads audit to check the existing campaign (conversions, impression share, keywords review, Ad copy/creation, budgets) to ensure the campaign is fully optimised and to identify areas of opportunity and improvement. We will then work with you to ensure that the campaign aligns with your marketing objectives and business goals.

Set up

Although Google Ads and Social Ads display almost instantly, the best results will often come after the first month. This is because we use the data we acquire in the early stages to establish what works and what doesn’t, and then make changes that better serve your ultimate goals.

Nonetheless, great care will be taken in the initial build of your campaign, with weekly refinements being made to help achieve a given target quicker. If we are taking over an existing campaign, we’ll be commencing right away with the optimisation work as below.

Monthly execution and optimisation

Depending on the unique strategy for your business we will the work on some or all of the following:

Competitor research and analysis.
Account set-up and structure.
Ad copy creation, AB testing and monitoring.
Audience AB testing and monitoring
Bid strategy and management.
Keyword research, Ad Group creation.
Negative keyword research and creation.
Location enhancements:
Sitelinks, phone, location,
callout, and more. Mobile vs desktop bid work. Retargeting and remarketing Conversion tracking review, setup and monitoring.

We will also

Monitor your ads daily. Work on ongoing optimisation and development of your campaign as needed.
Respond to enquiries within 24 working hours, unless detailed analysis is required. Be available to discuss the campaign on the phone at any time or by email.
Provide monthly reports at the start of each month.

Our team is Google Qualified and always work hard to stay up-to-date on all the latest features that could benefit your campaigns

We build relationships and drive performance.

Case study - Rollo Developments

Customer discovery, brand positioning, campaign delivery, social media management.