Social media image sizing guidelines

Let’s cast our minds back to 2008. Are you there yet? The iPhone has just celebrated its first anniversary and the iPad is non-existent for another three years. You were probably still carrying around that heavy laptop, and your point-and-shoot camera lay in your bag alongside your notebook, calculator, portable CD player, and who knows how you navigated your way around town without the Google Maps app.

Now let’s leap forward to now. We carry around our own little cameras, which also happen to be our phone, notebook, calculator, and navigator — the Smartphone. And here’s where things changed for the world of content.

It comes as no surprise to our teams at Outlaw Social and Medialiciously that photos and videos are our good friends, especially on favourite social media platforms, such as Twitter and Instagram. Social media goes hand-in-hand with photo and video marketing. They’re great ways to engage and inspire anyone who happens to be looking at your content.

High-quality visual content is more important than ever. 

When your chosen visuals are skewed, blurry, and/or cropped strangely, your audience might subconsciously cheapen your brand. 

We want to help you to work smarter and understand the rules of social media to avoid these mistakes, so we’ve put together an image guideline to help.

Follow these sizings as part of your 2020 content strategy and your social media feeds will instantly increase in value.

Facebook image sizes

Facebook is a little more flexible than some of its other social media counterparts. However, to take your content up a notch and showcase your visuals at their best, there are a few guidelines worth noting. 

Profile photo

It’s a great practice to have a profile photo attached to your Facebook page. It helps to increase brand awareness, customer engagement, and trust.

Crop your profile photo to 180 pixels x 180 pixels for best results.

Cover photo

This is where you can get creative. Your cover photo will showcase at the top of your page, so it’s a good idea to make it stand out.

Crop your cover photo to 820 pixels x 312 pixels for best results.

Image post

Posting images to your feed is a great way to engage with your audience. 

Crop your images to 1200 pixels x 630 pixels for best results when sharing to your feed.

Event cover image

Hosting events on Facebook can significantly increase awareness of your event. Make sure you showcase it well with a stand-out cover image.

Crop your image to 1200 pixels x 1080 pixels for best results.

Other Facebook sizes

Shared link images: 1200 pixels x 628 pixels
Tab images: 111 pixels x 74 pixels
Facebook ads: 1200 pixels x 628 pixels

Too long; didn’t read? Here are all the Facebook image sizes:

Profile photo 180 x 180 px
Cover photo 820 x 312 px
Image post 1200 x 630 px
Shared link images 1200 x 628 px
Tab images 11 x 74 px
Event image 1200 x 1080 px
Facebook ad 1200 x 628 px

Instagram image sizes

There’s no longer a need to make sure your photos fit in Instagram’s 1:1 square ratio. Over the past few years, Instagram has allowed users to post in various ratios, including 4:5, 1.91:1, and 9:16 on Instagram Stories and IGTV.

Have a fabulous looking feed in no time with these optimal sizes for Instagram.

Profile photo

Whether you’re using your brand logo or an actual image, a profile photo is a great way to increase brand awareness.

Crop your photo to 110 pixels x 110 pixels for best results.

Square photos

Square photos are Instagram’s hallmark and many users still love using the 1:1 ratio.

Crop your photo to 1080 pixels x 1080 pixels for best results.

Vertical and horizontal photos

If you would rather keep more of your photo in the frame, try out Instagram’s 4:5 (vertical) and 1.91:1 (horizontal) ratios.

Crop your photo to 1080 pixels x 1350 pixels for best results.


Instagram Stories and IGTV has uncovered a world of video content creators, vloggers, and guest speakers. 

Crop your photo to 1080 pixels x 1920 pixels for best results.*

* Sometimes cropping can occur at the sides of your photo when you or your viewers are using a large screen device (e.g. iPhone X or Samsung S8). To optimise your Stories for phones with larger displays, try 1080 pixels x 2340 pixels.

Too long; didn’t read? Here are all the Instagram image sizes:

Profile photo 110 x 110 px 
Square photos 1080 x 1080 px 
Other feed photos 1080 x 1350 px 
Stories 1080 x 1920 px (or 1080 x 2340 pixels for larger devices)

LinkedIn image sizes

Treat LinkedIn as the window into your business. This platform is often a potential customer’s first glimpse into your business – make it an impressionable one. LinkedIn is great for networking and recruitment, so make sure your visuals are branded and use a human voice where possible.

Profile photo

It’s good practice to use a head and shoulders photo of yourself on your personal page and a company logo on any brand pages. Stay consistent to increase customer engagement.

Crop your photo to 400 pixels x 400 pixels for best results.

Cover photo

Using a clean, minimal cover photo is a great way to set the style of your brand.

Crop your photo to 1584 pixels x 396 pixels for best results.

Shared image

Sharing images is a great way to increase your reach.

Crop your photo to 180 pixels x 110 pixels for best results.

Too long; didn’t read? Here are all the LinkedIn image sizes:

Profile photo 400 x 400 px
Cover photo 1584 x 396 px
Shared image 180 x 110 px

YouTube image sizes

Fun fact: YouTube is not simply a website; it’s a search engine. With 3 billion searches per month and the soaring popularity of video content, YouTube is the second largest search engine behind Google. 

Make sure your channel isn’t lost by showcasing your art and icon at their optimised best.

Channel icon

Use a prominent logo or photo to help your icon stand out.

Crop your photo to 800 pixels x 800 pixels for best results.

Channel art

Give your channel’s page a distinct style with fantastic channel art.

Crop your photo to 2560 pixels x 1440 pixels for best results.

Video thumbnail

Your video thumbnails are important. These are the parts that entice viewers to watch your videos.

Crop your thumbnails to 1280 pixels x 720 pixels for best results.

Other YouTube sizes

Desktop display 2560 x 423 px
Tablet display 1855 x 423 px
Desktop and mobile display 1546 x 423 px

Too long; didn’t read? Here are all the YouTube image sizes:

Channel icon 800 x 800 px
Channel art 2560 x 1440 px
Video thumbnail 1280 x 720 px
Desktop display 2560 x 423 px
Tablet display 1855 x 423 px
Desktop and mobile display 1546 x 423 px

Twitter image sizes

Images are the way to go. It’s no secret that any form of social post performs best with visuals, and this has never been truer for this fast-paced platform. Win the race of the quickest feed.

Good to know: Tweets are limited to 280 characters.

Header photo

Header photos are great for setting the scene for your page. 

Crop your photo to 1500 pixels x 500 pixels for best results.

Profile photo

Use a brand logo or a photo of yourself to increase brand awareness.

Crop your photo to 400 pixels x 400 pixels for best results.

Twitter post

Top tip: Use relevant hashtags to increase the organic traffic to your Twitter posts.

Crop your photo to 1024 pixels x 512 pixels for best results.

Summary card

The Summary Card can be used for many kinds of web content, from blog posts and news articles to products and restaurants. It is designed to give the reader a preview of the content before clicking through to your website.

Crop your photo to 280 pixels x 150 pixels for best results.

Too long; didn’t read? Here are all the Twitter image sizes:

Header photo 1500 x 500 px
Profile photo 400 x 400 px
Twitter post 1024 x 512 px
Cards image 800 x 320 px
Summary card image 280 x 150 px


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