Once we have clarity on your brand persona, we then place a priority on ensuring that our strategies, and campaigns speak exclusively to the target audience. As they say, if you are speaking to everyone, you are speaking to no one, so it’s important that you understand your audience in granular detail.
How do we do this?
Using a combination of our clients data touchpoints, analytics, and third party data, we roll up the sleeves and run energetic audience workshops with the businesses we work with.
We then strip down the data and ask the most important questions such as:
- What is their demographic profile?
- What type of content does your target audience prefer?
- What social platforms do they use?
- Where do they spend their downtime?
- What brands do they love
- What tone of voice do they prefer?
- What do they dislike?
- What time are they most likely to be online?
The benefits are endless, including improved spend efficiencies, uplift in sales, acceleration of campaigns, and brand clarity.