Strategy & Consultancy
Strategy is the absolute core of our service, and it is what excites us most because when you get the strategy right, everything else starts to take shape.
With large departments, marketing teams, and even small businesses, separate marketing channels often run in isolation, resulting in staggered execution and making it impossible to measure your return on investment.
Marketing should be an investment and not a cost, and our job at Outlaw is first and foremost to connect the dots of your marketing, and carve a clear path to return on investment.
How do we do this?
In our strategy warm-up sessions we cover the following key points;
- Asking the right question and establishing clear objectives (OKR’s)
- Brand workshop and creation of clear brand guidelines
- Channel Selection and Content Planning
- Channel Integration
- Reporting & Analysis
Before we begin any campaign, this six step process allows us to future proof your marketing efforts, ensuring the connect with your audience and align with your long term business objectives.