Stunning photography, video production, social media management & promotional activity resulting in reach over over 500,000 people and campaigns converting at 57.2%.

Food photography, design, content creation, strategy & the development of messenger bot automation are services that we delivered for this award winning restaurant on the outskirts of Edinburgh.

Working closely with the management team, from the ground up we developed the creative content (imagery, video & copywriting) necessary to showcase the key elements of the business. We then got to work understanding the flow of the week for the restaurant, hotel & coffee shop and built this into a well-considered social schedule that allowed us to funnel an engaged audience to take positive actions.

Using automation to fill service voids, we built out a custom messenger bot flow, and combined this with regular competitions and promotions to increase engagement, grow the restaurants audience, and to convert this increased reach into a return on investment for the business.

Key Campaign deliverables:

  • Over 1000 subscribers to messenger marketing bot
  • 57.2% conversion rate on bot subscribers
  • Single post reach of 100,000 and combines campaign reach of over 500,000
  • Steady increase in community engagement
"We have worked with Outlaw since the start of the year, and their social media services have really helped us to engage with our customers in a more personal way than ever before. The visual assets they have produced are stunning, and were produced in a way to give us over 6 months of social content, great value for money"
Craig Minto
Owner
Sun Inn Restaurant