End to end launch strategy, cinematic video, stunning food photography, social campaign management & more.
As part of a fully integrated launch strategy we worked closely with the ownership team at this coastal restaurant & hotel to produce stunning video footage, food photography, & assets that were used in a launch campaign that reached over 250,000 people and resulted in page growth of 4000 likes in a 7 day period.
The restaurant’s coastal location was central to the pre-production story boarding that was completed and provided us with the ‘7 elements’ of the business to capture through our production.
Some of the key deliverables of the project were:
- Facebook likes skyrocketed from 1,300 to 4,500 in 2 weeks
- Messenger bot opt in rate of 96%
- A single video with 90,000 organic views
- Launch competition with 3,400 shares and 200,000 organic reach
Having worked with The Rocks on strategy, brand, website, social media, video and photography, this is the perfect example of a ‘whole service’ launch strategy.