End to end launch strategy, cinematic video, stunning food photography, social campaign management & more.

As part of a fully integrated launch strategy we worked closely with the ownership team at this coastal restaurant & hotel to produce stunning video footage, food photography, & assets that were used in a launch campaign that reached over 250,000 people and resulted in page growth of 4000 likes in a 7 day period.

The restaurant’s coastal location was central to the pre-production story boarding that was completed and provided us with the ‘7 elements’ of the business to capture through our production.

  1. Dine
  2. Drink
  3. Stay
  4. Celebrate
  5. Experience
  6. Local
  7. Fresh

Some of the key deliverables of the project were:

  • Facebook likes skyrocketed from 1,300 to 4,500 in 2 weeks
  • Messenger bot opt in rate of 96%
  • A single video with 90,000 organic views
  • Launch competition with 3,400 shares and 200,000 organic reach

Having worked with The Rocks on strategy, brand, website, social media, video and photography, this is the perfect example of a ‘whole service’ launch strategy.

" We employed the team at Outlaw to deliver a launch strategy for this new restaurant. Initially when filming the visual assets, they worked seamlessly around a refurbishment and the finished articles were great. The results from the launch campaign were impressive with our Facebook page growing significantly in a very short space of time. An easy outfit to work with, who continue to overdeliver on all of their services for our portfolio."
Craig Minto
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